Olson and Baker’s Top Ten Creative Quotes

1. 10. “Recognizing the need is the primary condition for design.” – Charles Eames
2. “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs
3. “If you think good design is expensive, you should look at the cost of bad design.” – Ralf Speth
4. “You don’t think your way to creative work. You work your way to creative thinking.” – George Nelson
5. “If you do it right, it will last forever.” – Massimo Vignelli
6. “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford
7. “Only those who attempt the absurd will achieve the impossible.” – M.C. Escher
8. “Great design is a multi-layered relationship between human life and its environment.” – Naoto Fukasawa
9. “Everything should be made as simple as possible, but not simpler.” – Albert Einstein
10. “If you’re not prepared to be wrong, you’ll never come up with anything original.” –Sir Ken Robinson

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