Gudmundur Ludvik & Hee Welling

Danish-Icelandic design duo Hee Welling and Gudmundur Ludvik prove that the basics can always be reinvented. With Fredericia, they combine their functional and human-centred designs with our vast experience to detail and material intuition that creates quality and longevity.
Welling/Ludvik create industrial design with an ambition to reach an optimum solution seen from more than one perspective- comfort, construction, material, price and environmental sustainability are always essential factors. They create modern industrial design that never neglects the contemporary technological possibilities and challenges in society.